Even Catalan’s Rosalía-the flamenco prodigy turned global pop sensation-has incorporated trap and reggaeton into her repertoire under the watchful production guise of El Guincho, further expanding the Spanish pop landscape.
Tangana and Kaydy Cain are bonafide pop stars, logging millions of plays across YouTube and streaming platforms, while also helping to popularize reggaeton and paving the way for newer, brighter talent in La Zowi, Ms Nina and MC Buzzz. If tradition with a modern twist is more your speed, flamenco innovators Niño de Elche and Romeromartin are good places to start digging.Īnother market that has grown exponentially over the past two decades is urbano hip-hop and trap crews like Agorazein, PXXR GVNG and FANSO Collective helped to mold a sonic underground that now dominates the charts. Punk and electronic music are also going strong just dive into renowned label La Agonía de Vivir’s extensive catalog for the former and check out releases by producers Pional and Le Parody for the latter. Labels and production houses like Elefant Records, Bankrobber, and Canada Editorial have also cultivated new avenues in Spanish pop, populating their rosters with musicians from across diverse scenes that bounce from synth-pop to psych rock at the drop of a hat. Hidrogenesse, Papá Topo, Lidia Damunt and La Prohibida have all cultivated staunchly camp careers with a dash of surrealism, spinning convoluted tales of love, hate, and soap opera melodrama over towering synthesizers and drum machines. Monterrosa are not the only band around with a distinctly queer, dissident ethos. “We’re trying to explore new subjects within the range of our abilities, but we also love when fans discover or rediscover the underlying story behind a song.”
Alongside Rocío Saiz, the pair have infused club-ready bangers like “Fauna” and “Me Manipulaste” with lyrics examining gendered violence and toxic relationships, while always finding a balance between conscientiousness and levity. “People have grown accustomed to consuming pop music with no message,” says Enrique Aparicio, half of Spanish electro-pop duo Monterrosa. In many ways, Tontipop acts like Los Fresones Rebeldes, Los Super Elegantes and La Casa Azúl laid the groundwork for the wildly experimental nature of Spain’s post-Y2K indie boom, with a distinct creative independence that continues to embrace the humor and socio-political awareness emblematic of contemporary Spanish pop culture. The late ‘90s also gave way to Tontipop (“dumb pop”), a short lived wave of bubbly, satirical pop that harkened back to La Movida’s unruly heyday, now amplified by the advent of the Internet.
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In the ‘90s, pop star worship came into vogue, with Marta Sánchez, Mónica Naranjo, Miguel Bosé, and a post-Mecano Ana Torroja securing constant radio play, stadium tours, and TV appearances that brought them into households across the Spanish-speaking world. Spanish rock and pop flourished throughout the following decade, thrusting scrappy homegrown bands like Mecano, Hombres G, and Radio Futura onto the international stage. The film showcased the wild makeup and hairstyles of the day, and was soundtracked by Spanish new wave and post-punk, even featuring a cameo performance by Alaska of the band Alaska y Los Pegamoides (later the voice of campy disco icons Alaska y Dinarama and Fangoria). Legendary film director Pedro Almodóvar was a force at the center of the storm, capturing the social rebelliousness of late ‘70s Spain in his first feature Pepi, Luci, Bom y Otras Chicas del Montón. La Movida, as it is commonly referred to, ushered in a new social language women shirked demure modesty, and LGBTQ+ people could finally come out of hiding. Soaking up music and fashion trends from their European neighbors and the UK, as well as the United States, they kicked off a raucous golden age of punk rock, disco hedonism, and queer dissidence called La Movida Madrileña (The Madrid Movement). In the mid ‘70s, with the decline of Francisco Franco’s bloody and oppressive dictatorship, young people in Spain sensed a loosening of cultural chains.
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